to the new

We’re proud to announce the launch of our new solutions that are designed to help you bounce back, replace lost revenue, and maximize new opportunities. Together we can make your events more successful than ever before — scroll down for a glimpse at what we have ready for 2021!

Sherpa takes on 2021!

Introducing Unify, Destination365 and Peak Framework, all designed to help your events thrive into 2021 and beyond.

Your events have grown and thrived over the last decade. You’ve perfected your business model, generated sizable revenue, and created vibrant, attractive events that have delivered significant value to all stakeholders. Sherpa was there with you every step of the way.

Our industry is facing a crisis that is certainly disruptive, but potentially transformative and highly rewarding. Like many, you’re probably wondering what to do next. Admittedly, there are no quick fixes in sight.

Working with you, and at over 250 major annual events means we’re uniquely positioned to help you get back on the path to growth and reap the substantial rewards.

The recent pivot to virtual events meant settling for stopgap and quick-to-market solutions which have fallen short of expectations and have left everyone grasping for straws.

Let Sherpa be your guide on the journey ahead with our new platforms: Unify and Destination365.

The virtual & hybrid event platform

As good as the real thing

Unify is a new type of online event platform designed to recreate and enhance the business and learning environments you worked so hard to create. It’s a unique way for participants to benefit from maximum interaction, and exhibitors the best possible ROI.

Engineered to maximize the untapped potential of virtual events, it will also vastly increase the effectiveness of hybrid ones, while increasing the reach of both.

Your next events will take place in a very different world, one where Unify is ideally suited to lead you back towards growth & profitability.

Unify will become the definitive solution for all your future events.

Everything & everyone under one roof

Online or onsite, exhibitor or attendee, Unify is everyones’ ticket to a first-class experience. Everything possible in live events and even more is possible with Unify. Here’s just a sample of what Unify will let participants do;

  • Discover new products and solutions
  • Connect with current suppliers
  • Watch sessions
  • Participate in breakout sessions
  • Generate and qualify leads
  • Receive personalized recommendations
  • Interact via group messaging and video calls
  • Vote and voice opinions

Expand your reach and grow your revenue

With Unify, the world becomes your oyster. It alone has the potential to unlock and fully demonstrate the value of your events to substantially larger global audiences who no longer face barriers to attendance. Unify will provide an experience that will convince everyone to return, again, and again — and you’ll reap the rewards.

Maximize engagement and ROI

Thanks to Unify’s unique capabilities, exhibitors & attendees alike can identify opportunities, connect, and book appointments long before events begin, ensuring everyone is well prepared to succeed and reach a level of satisfaction never experienced before.

A windfall of analytics & metrics

Unify’s live dashboards will deliver insight and actionable information surrounding all facets of a participants' journey and behavior. Its ability to generate highly detailed, valuable analytics increases over time as users are increasingly compelled to engage with the platform for months at a time. Its potential to do so goes far beyond that of the face-to-face event.

Success by design

A platform as flexible and potent as Unify could only have been designed by Sherpa’s expert team. It goes beyond what needs to be done and focuses on how best to do it — the Sherpa way. Unify alone features a robust, innovative tool-set designed to ensure maximum engagement and revenue generation:

  • AI-powered matchmaking & recommendations
  • Advanced messaging and video conferencing
  • Dedicated spaces for team collaboration
  • CRM module for exhibitors
  • Gated content access
  • Multi-track live streaming
  • Interactive, on-demand content
  • Session moderation
  • Q&A, live polling, and surveys
  • Interactive poster sessions
  • Tiered exhibitor listings
  • Advertising and sponsorship opportunities
  • Channels & tags
  • 1-on-1 meeting scheduling
  • Integration with social media platforms
  • Gamification
  • Analytics dashboard

Unify: Where events are going. Come along.

Destination365: Your future destination

On the road to 365

Your annual event successfully gathers industry movers & shakers for a few days a year. The business hubs, communities and marketplaces Destination365 will enable you to build will become the premiere, year-round destinations where everyone can interact, learn, connect, do business, and generate results.

The path to year-round revenue generation

Your current business model relies on billing a core group of loyal exhibitors for booth space during a single event each year. Conversely, Destination365 will let you tap into an industry’s entire spend across their total addressable market, which means you open up the remaining 362 days to additional revenue generation. Even better, a transition to subscription-based revenue streams will provide resilience and protection from market instability.

Built for teams. Made for success.

Events are mostly attended by colleagues working together towards common goals, however the current tools fall short by catering strictly to individual use. Destination365 on the other hand, will empower teams by specifically encouraging and facilitating collaboration on projects, tasks and goals. It will equip team members with a powerful suite of collaborative tools that’ll enable them to easily identify and qualify vendors, products, and closely manage the entire selection process.

Year-round lead generation

Destination365 brings together all stakeholders in an environment highly conducive to doing business, at their convenience, 365/24/7. Vendors will be able to more easily spot opportunities, follow through on them, and generate more sales. Furthermore, users will be able to meet and interact year-round and so be much better prepared to ink deals when they come face-to-face.

A CRM system for year-round measurement

Destination365 features a unique CRM module that will enable sales teams to identify leads, qualify them, and manage customer relationships. Whether they’re active onsite or online, dashboards provide team members with a single comprehensive view of all sales efforts and results. The result: an accurate demonstration of your event’s full ROI.

Destination365: Where organizers are growing. Join us.

Powerful, flexible solutions

Mobile App

Nomad has been the go-to mobile app platform for 11 years. It will play a key role in the success of your events by helping attendees and exhibitors connect online, on the go and on site. With Nomad, participants can prepare ahead of the event, stay on track while on site, maximize their time, and achieve all their goals. From the best interactive maps to AI-Powered Matchmaking and Recommendations; more than ever, Nomad is the app for today’s most demanding events.


Backpack is a next-generation multi-purpose exhibitor sales and fulfillment platform designed to help you support exhibitors throughout their journey.

The user interface and business processes are entirely configurable and will allow exhibitors to edit profiles and manage information such as; categories, products, show deals, handouts, news, etc. A self-service sales platform for all marketing and sponsorship opportunities is also included.

Indoor Positioning System

Launched in 2014, Pinpoint remains the only indoor-positioning system designed for deployment in the largest meeting venues. Pinpoint boasts an unmatched accuracy to within 6 feet, and works seamlessly multiple floors and buildings.

Combined with Nomad’s interactive map, users can quickly find their way around, get more done, easily discover what’s around them, and meet face-to-face with the people who matter.

Pinpoint plots the location of all users and provides you with real-time heat-maps and metrics that detail participants' position, dwell time, and behavior to help you:

  • Identify the heaviest traffic areas and maximize booth space revenue
  • Implement dynamic pricing strategies
  • Increase the security of everyone during the COVID-19 pandemic and stay within health guidelines

Focused on your success

For over a decade Sherpa has worked relentlessly imagining, reimagining, building and implementing a suite of award-winning solutions that focus on ensuring success along every step of the attendee and exhibitor journeys. The deep analytics collected by our platforms have enabled us to contribute to the profitability of your events, and to the success, satisfaction, and engagement of their participants.

For example, our clients are able to leverage the location data collected by Pinpoint, our real-time indoor positioning system, to implement dynamic pricing strategies. Some have even realized hundreds of thousands of dollars of new revenue per event through our mobile app monetization programs.

Unify and Destination365 are the latest additions to our suite of solutions, and are sure to help you pivot confidently to online solutions designed for today’s challenges. Together they represent a unique opportunity to generate revenue and accumulate insight year round.

The Peak Framework: It’s all about the journey

Sherpa is proud to introduce Peak Framework, an ambitious project launched in the midst of the pandemic that aims to crack the DNA of your events.

The global pandemic has wreaked havoc on your organization in 2020 and will continue to affect it throughout 2021 and beyond. It’s no time for guesswork. Sherpa’s Peak Framework will let you regain lost ground and return to an even greater profitability.

Everything we’ve learned from the deployment of our many successful platforms over the course of a decade+ has revealed what exhibitors and participants need, and expect. The same knowledge has put us in the unique position of being able to understand their journey and best help them maximize success and engender loyalty. All of which means repeat business, and profit.

Peak Framework cracks the DNA of your events by amalgamating research, survey results, and diving deep into the highly granular analytics generated by our suite of solutions. It will contribute to maximizing KPI performance by helping you;

  • Sell more square footage
  • Improve yield
  • Increase rates
  • Identify Most Valuable Attendees
  • Identify Most Valuable Exhibitor
  • Reduce churn
  • Improve your Net Promoter Score

The new year promises to bring many more exciting announcements. Sherpa is actively recruiting organizations for participation in the first phases of Peak Framework’s roll-out. Your contribution will help us tailor it more precisely to your needs and expectations.

Want to get involved in shaping tomorrow? Contact info@sherpa-solutions.com.